Author Archives: campayn

Double Opt In, Lightbox Forms and Calendar blocks

So, we’ve been keeping busy and we’ve realized we haven’t given our users a heads up on the new features yet. We have added a lot since our last feature update, but we think the following 3 features stand out … Continue reading

Top 5 reasons why email will continue to dominate customer experience and engagement.

Did you know that over 90% of customers chose to stay in touch with a business by opting-in via email newsletter rather than a social media channel such as Facebook? Nope. We didn’t either. But that’s not really that surprising … Continue reading

5 Tips to Keep Your Transactional Emails out of the Junk Folder

With most of the focus going to marketing emails it’s easy to forget another important type of emails and their deliverability rates – Transactional email. By this I mean communicational emails like “Order Confirmation” or “Important Account Update”. Compared to … Continue reading

13 Tips to Avoid Spam Filters and Get Maximum Email Deliverability Rates

All too often companies neglect current customers and focus on pursuing fresh leads. That may turn out to be a costly mistake, especially considering that it is five times more expensive to find new customers, than keep existing ones. On … Continue reading

Make your Email Marketing Smarter with List Segmentation

Email marketing is a process from which you can benefit much more with proper list segmentation, which will in turn help you generate more revenue for your business. One of the most important numbers in email marketing, is the size … Continue reading

Pay As You Go Pricing

If you don’t send marketing emails or newsletters often you can purchase pay as you go credits that never expire. 1 credit is good for 1 email to 1 person. Buy them as you need them and never worry about … Continue reading

We have a new logo and we’re saying farewell to the circus theme

  When we first launched Campayn we had a circus theme and the carnival style logo made more sense. We had some great illustrations but as the look and feel of our website evolved and became cleaner and more modern … Continue reading

Hey Canada! Get Prepared For CASL

When I visit my sister I often don’t knock. I walk in like I own the place and just go to the fridge and start searching for a snack and some vino! My wife says it’s rude but hey, it’s … Continue reading

New Feature – Segmentation

I remember purchasing 2 new pairs of shoes from a local shop and they asked for my email address at checkout. I don’t always give out my email address but in this case I didn’t mind and I was actually … Continue reading

Email Marketing Design Tips

First impressions are everything. We often can’t help but judge someone on their dress and appearance even though we¬†know we should get to know them first. Just as our clothing can project us as cool, successful or someone who just … Continue reading